Worked closely with our design team and project stakeholders to execute a complete redesign and rebuild of our web presence.
In a classic case of the shoemaker's children having bare feet, we were long overdue on a complete overhaul of our web presence.
Project Involvement
HTML/CSS/JS, QA team oversight and test plan development
Overhaul of marketing site in 2017. Accompanied a complete refresh of the branding and marketing direction.
Project Involvement
HTML CSS/JS, Functional Design Direction
https://www.format.com/creative-diagnosis
This was fun. In Summer 2017, Format unveiled the campaign "Who do you think you are" to accompany our new branding and site relaunch. Why not celebrate with a bit of Freudian-style analysis?
I hand coded (in JS) this scripted chat bot interaction. Based on a series of back-and-forth questions and answers, users would be presented with their "diagnosis". We had great media coverage with this little gem as well as sharing among social networks.
Project Involvement
Ideation, HTML/CSS/JS, Functional Design Direction, QA
Working alongside content creators and designers, crafted a fully-responsive monthly email series to help Wells Fargo reach out to college students.
Project Involvement
Functional Art Direction, Design, HTML/CSS/JS, QA team oversight
https://www.format.com/fonts
An incredibly fun little single-page scrolling feature to celebrate the addition of over 18+ new font families added to Format portfolios.
Each new font is previewed with the ability to input user type and slide through font-sizes and line-heights.
Project Involvement
HTML/CSS/JS, Functional Design Direction
Crafted an in-field app that facilitated customer research, Walmart Gamer team management and engagement and social media moderation. Initially used to support the Walmart Gamer Network - after much success it was white-labelled and rolled out to other in-field programs, most notably the launch of Microsoft Surface.
Project Involvement
UX / Wireframes, Functional Art Direction, HTML/CSS/JS, QA team oversight and test plan development
Crafted series of mobile apps to support the 2016 Rogers Cup. Primary app was a scavenger hunt application that promoted attendee engagement as they were encouraged to participate in tasks that earned them points that entered them to win daily prizes. Secondary app facilitated easy parking at the events, allowing attendees to track their parking and shuttlebus times/routes. In partnership with Rain Digital.
Project Involvement
Design, HTML/CSS/JS, QA
In-store observation tool that allows discreet tracking of complex shopper behavior. Powerful reporting portal turns shopper data into action plans for future brand development.
Project Involvement
UX / Wireframes, Functional Art Direction, FED team oversight, QA team oversight and test plan development
A total overhaul of the look and feel of HHS digital presence.
The hospital needed an accessible, easy to navigate website to serve as a community outreach tool. Worked with stakeholders to map out user's journey - then designed and built a custom Wordpress installation.
Project Involvement
UX / Wireframes, Design, HTML/CSS/JS, PHP
Provided motion and animation direction to support Skittles campaign.
Project Involvement
UX / Wireframes, motion / animation Direction
Designed and built a custom content management system for a leading Toronto project management and general contracting firm.
Project Involvement
Ideation, Graphic Design, HTML/CSS/JS, CMS Build and Training
Designed and built an informational landing page for Hamilton Health Sciences and St.Joe’s Hospital.
Project Involvement
Graphic Design, HTML/CSS/JS
